Designer & Multimedia Author

Stories that orbit books, TV screens, and imagination.

The Craft, the Philosophy, and the Transmedia Expansion

I believe in art born from deep research and genuine human connection. Over three decades, I worked independently in graphic design, refining the expressiveness and technical rigor of globally-recognized classic animation, always fueled by research in semiotics, history, quantum physics, and literature.

The Runaman brand is where this background transforms into intellectual properties with soul and strong market appeal. Our universes operate under a deliberate progression strategy: they are first validated tactilely on the pages of premium literature — from hardcover children's books to graphic novels and classic comics — ready to scale up to television screens and streaming platforms.

More than entertainment, we offer conceptual consumption ecosystems. Each narrative comes to life through a strategic merchandising label, where design dictates the pace of the experience — whether in the warmth of organic plush toys, the cultural revival of Andean design, fine stationery, or the deliberate sensory contrast of rigid toys.

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Expanding Universes

Explore the original projects that came to life on printed pages and crossed orbit to become animations and television series.

Book & Animation

Los Papanatas

A vibrant animated comedy about an irreverent family of four potatoes who guard native seeds. They fight to preserve organic flavor and ancestral culture.

Graphic Novel

Macho-Picchu

The visual and philosophical journey of an inorganic Nomad Mountain that awakens after millennia of coexistence with humankind, transforming into a lithic colossus.

Transmedia Universe

The Seed Bug

A quantum meta-story about the Chlorophylls of Jacuba traveling to Tampo-Tock. The Seed Bug emerges as the affectionate Memory of the return home.

The Craft and the Philosophy

The journey of a transmedia universe begins long before the first frame of animation. It comes to life in the silence of the creative lab, where complex ideas are translated into free-flowing lines and tactile visual concepts.

"I believe in art born from the silent observation of the real world. Over 30 years, I independently refined the anatomical rigor and expressiveness of globally-recognized classic animation. Every line of the Los Papanatas ecosystem was drawn to contrast the organic purity of the earth against the rigidity of industrial plastic."

"Conventional references can't capture the complexity of the human experience. In Macho-Picchu, research into history and society gave rise to a poetic mineral metamorphosis. The graphic challenge was to capture how an ancient inorganic essence absorbs human curiosity and turns into a lithic colossus lost in urban chaos."

"Quantum physics and semiotics aren't exclusive to laboratories. In The Seed Bug, I used that background to shape Jacuba, a kingdom of cotton-candy wool where Time collapses life into seeds of stories. The Bug's design wasn't structured to chase commercial status, but to represent the tactile gesture of comfort and the memory of home."

Licensing Showcase

Concept models and high commercial-fit prototypes, designed to expand the narrative experience and give tangible value to the brands.

Official Prototype

The Seed Bug Plush

Textile prototype with an ultra-soft cotton-candy wool texture, giving tactile form to the gesture of comfort and the memory of home.

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Official Prototype

Organic Papanata Plush

Made with certified organic cotton and natural dyes, contrasting the purity of ancestral cuisine with the industrial market.

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Concept Model

Inca Huacos Plush Set

Andean archaeology made to hug. Transforms the geometric design of Inca ceramic vessels into soft three-dimensional pieces.

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Concept Model

Insípido Rigid Toy

Concept injection-molded in rigid matte plastic, creating an intentional sensory and conceptual contrast against the organic plush toys.

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Official Prototype

Chlorophylls Plush Kit

Set of three mini plush toys representing the small, luminous quantum entities before the collapse of Time.

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Licensed Replica

The Tambourine of Time

Built from lightweight wood and natural leather, made for children to drum and sing their own memories.

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Our Products

Official T-shirts and mugs from the Runaman universes, ready to wear and use every day.